A Wake Up Call for Corporate America

Over the past year I have been reading a variety of pieces about things such as the search for talent, globalization and corporate social responsibility. Yet within all that reading there has been almost no mention of the effect that the disability and aging communities are having as a critical demographic. What I find quite disturbing is that we are at the dawn of a new revolution, with the convergengence of both the digital revolution and the age wave there are new opportunities never thought imaginable even a decade ago. Corporate America must begin to open up their eyes and see the inherint value that this community can bring to the table both in terms of human capital as well as how it will drive the marketplace to reinvent itself.

Throughout the course of the next few weeks I want to explore this very idea and focus on the impact that disability and aging can have on the infastructure, market growth and strategy of an organization. My hope is that this will serve as a wake up call for corporations to see that we are at a critical juncture, and it is my belief that corporations can only gain a competitive advantage by really discussing these issues and seeing the impact that these communities are having and will continue to have on their organizations.